Co-founder
Brief info
I like to do things a certain way and I don't think anybody gets that side of me if not Sumbul, says Ishita.
"Sumbul is the most understanding and empathetic person that I have come across. The best bit is that there's no drama involved with her when it comes to both - our friendship and our work because there's no way one can be productive with a nagging partner. I am fortunate to have Sumbul by my side to bring our idea into reality. Her talent and her creativity amuses me every time. She is my biggest confidant. The sleepless nights where we plan a launch of a theme, decide our color palette, I just blissfully go with her instincts and look where we are today with that! Lastly, I have enjoyed all the ups and downs of our brand, and it is only because of her support."